To get inside the minds of youngsters and motivate them to take action, first, we must put ourselves in their shoes. For Gen Z, changing the world is not a top priority. Their focus is more on getting or buying the latest sneakers. Ironically, this generation always seeks comfort but is not willing to step out of their comfort zone to act for world change. That's why we have created the world's most famous stone. In partnership with the biggest sneaker brands in the world, we will place stones to remind you of the causes that should make you uncomfortable.
Reminder - Discomfort - Action
Small stones, Big changes.
The Stone Movement.
Jonathan Rodríguez, Nicolás Téllez
Art Directors: David Beltrán, Alexis Guanín.
Young Lions Competitions Worldwide
